CANNES, Today: New Zealand has scored two Gold Lions and one Silver Lion at the Cannes Media Lions last night – all for campaigns that are already multiple global winners.
Special Auckland won a Gold Lion for Partners Life The Last Performance, while PHD NZ scored a Gold Lion for Skinny Phone It In. Colenso BBDO picked up a Silver Lion for Skinny Phone It In.
PHD Aotearoa’s campaign received Gold in the Best Use of Audio Platforms category. Special won in the Best Use of Channel Integration category.
“We had a lot of fun with this campaign thanks to the geniuses at Colenso BBDO, not to mention an amazing client.”
PHD creative integration lead, Amanda Palenski said: “PHD’s creative ambition, and a client willing to push the boundaries, were the perfect recipe to deliver business results.
“We had a lot of fun with this campaign thanks to the geniuses at Colenso BBDO, not to mention an amazing client who was comfortable enough to hand us the reigns and push an idea way past what we would usually accept.”
Skinny strategic lead Ally Young, said: “We are beyond excited to win a Media Gold Lion. We’ve always believed that when media and creative work closely together, magical things happen, and Phone It In sings that message far and wide.
“We knew from the outset that we had a great campaign on our hands, but the way the team worked to push it to a whole new level is why it delivered such great business results and has now been recognised on the industry’s biggest stage.”
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