CANNES, France — For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market themselves. They’ve set boundaries and provided direction. But life has a habit of not conforming to the language people invent to describe it. Things change. Words lose their precision. New ones are needed. Something of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
WBD Names Ryan Gould and Bobby Voltaggio as New Ad Sales Leaders
Foodstuffs Expo to showcase latest innovations in FMCG
The NFL Is Betting on Fashion Creators to Expand Beyond Sports