CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...
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As privacy laws expand to the next iteration of the internet, or Web3, marketers need to have consumer safety top...
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across...
Key Insights: Effective marketing starts with understanding what consumers are going through. Brands should strive to make people's lives better....