Cadillac is the exclusive title sponsor of Season 2 of HBO and Max’s Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn’t happen… just like that. “Advertisers just don’t want to be tagged on a commercial. They want to create a deeper experience,” Laura Galietta, evp,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here’s the Roundup for the Week Ending January 24
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser