Cadillac is the exclusive title sponsor of Season 2 of HBO and Max’s Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn’t happen… just like that. “Advertisers just don’t want to be tagged on a commercial. They want to create a deeper experience,” Laura Galietta, evp,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist