Cadillac is the exclusive title sponsor of Season 2 of HBO and Max’s Sex and the City spinoff. However, a partnership that fits better than a pair of Manolo Blahniks doesn’t happen… just like that. “Advertisers just don’t want to be tagged on a commercial. They want to create a deeper experience,” Laura Galietta, evp,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Former One NZ boss signs up to be Les Mills’ new CEO