The new version of header bidding software makes it easier to identify specific ad transactions, gives publishers more granular control over how they express user consent to downstream partners, and
The post Prebid Gets A Privacy Makeover With Version 8 Update appeared first on AdExchanger.
More Stories
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys