Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic’s 8th Wall development platform, these Rewarded AR ads are now available in Niantic’s real-world games, including Pokemon Go….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
AppLovin is Officially the New Target of Short Sellers
Is Tegna Looking to Hub Weather in Its Local Markets?
Stuff Group taps Belinda Francis to lead North Island Markets