November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Niantic’s New Ad Format Uses Augmented Reality to Reward Mobile Users

Giving brands a new way to interact with consumers, mobile developer Niantic launched its Rewarded AR ad format, which will allow mobile users to earn in-application rewards by interacting with advertisements in augmented reality. Powered by Niantic’s 8th Wall development platform, these Rewarded AR ads are now available in Niantic’s real-world games, including Pokemon Go….
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