NZME appoints Murray Kirkness as chief content officer – publishing

AUCKLAND, Today: NZME has appointed Murray Kirkness to the newly created role of chief content officer – publishing.

NZME ceo Michael Boggs said: “The new position encompasses the current NZME managing editor role, with an additional focus on leading the team to deliver on the news and content needs of audiences across multiple digital channels including growing the company’s various online subscription platforms, as well as delivery across radio and print publications such as NZ Herald and NZME’s regional and community papers.

“Murray’s years of experience in newsrooms on both sides of the Tasman, his strong journalism skillset and exceptional leadership qualities make him the perfect person for the newly formed role.

“Kirkness will report to chief digital and publishing officer Carolyn Luey – and starts in his new role immediately.”

“He will be integral in building NZME’s next three-year publishing strategy – something I have no doubt he will thrive in. He is a true leader – a well-respected, passionate individual who has the experience, excellent leadership skills and big ideas to lead our newsroom teams across the country to be their very best.

“I am looking forward to seeing what the team will achieve under his dynamic, personable and innovative leadership style.”

Kirkness says ongoing changes in the media landscape, including the changing habits of audiences, further reinforce the primary goal of NZME’s newsrooms – producing trusted, quality, independent journalism with impact.

“This is a fantastic opportunity to build on NZME’s already well progressed digital transformation strategy, leading our teams across the country to continue to deliver high-quality, trusted journalism that informs, entertains, helps and inspires New Zealanders.,” he said.

Kirkness will report to NZME chief digital and publishing officer Carolyn Luey – and starts in his new role immediately.