Combining the worlds of digital wallets and augmented reality, Web3 engagement and loyalty platform SmartMedia Technologies partnered with Niantic’s 8th Wall augmented reality platform to bring AR experiences to owners of Web3 wallets. SmartMedia Technologies debuted its new offering at Cannes Lions. Attendees could onboard into the experience using a smartphone and email address, and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024