December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Athletes Now ‘Control the Narrative,’ Creating New Storytelling Opportunities

For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes to connect with a wide audience on their own terms. During a panel on The Influence of Athletes at Cannes Lions, movers and shakers in the creator economy and new media spoke about how players…
Adweek Feed