December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Are Caught Between Rainbow-Hushing and LGBTQ+ Controversies

After backlash led Target and Anheuser-Busch to pull back on some of their Pride-related marketing and merchandise earlier this year, a chilling mood settled over the LGBTQ+ community’s annual celebrations. At the same time, threats of violence from anti-LGBTQ+ groups, in addition to a longstanding skepticism from the queer community regarding the authenticity of corporate…
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