November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

See Yourself in Sound With Bang & Olufson’s Interactive Global Campaign

Danish high-end consumer electronics company Bang & Olufsen has released a global campaign to promote its new brand direction, featuring a range of interactive avatars that represent the musical taste of each user on the brand’s website. With the introduction of the brand direction “See Yourself in Sound,” the near-100-year-old company, which designs and manufactures…
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