Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.
The post The Big Story: Just Give Me Transparency, Already appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.
The post The Big Story: Just Give Me Transparency, Already appeared first on AdExchanger.
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