November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

AI Is Reminding Us of What We’ve Lost—and What We Can Have Again

The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the “disconnect show.” There’s the beer brand whose inclusive, award-winning marketing campaign prompted a devastating boycott. There’s the technology sector, whose pull-back on marketing spend and headcount is being cheered by Wall Street. But the biggest disconnect at Cannes is…
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