MadHive, the CTV ad buying platform, announced a $ 300 million investment from Goldman Sachs. It hopes to add more...
Month: June 2023
Goodman Fielder and DDB Group Aotearoa’s new campaign puts Vogel’s in the spotlight as the iconic and adored loaf of...
Sue Bird is barely a year into her retirement, but she's already finding new and innovative ways to pass the...
To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content. The post How Ziff...
AUCKLAND, Monday: Colenso BBDO MD Angela Watson, Spark NZ MD Matt Bain, Google NZ sales chief Simon Laird, and Otterfish...
Minneapolis agency Colle McVoy has been selected by La-Z-Boy, the nearly century-old furniture company, to help lead a refresh of...
New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new...
Lotto New Zealand and DDB Aotearoa have this week launched the 6th instalment in the celebrated Imagine Powerball campaign, titled House...
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted....