This Is the Year of ‘Brandformance’ for Instacart, Says CMO Laura Jones

Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and…
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