Instacart’s chief marketing officer Laura Jones calls this the “year of brandformance” for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Rondrell Moore Leaving WTHI After More Than 17 Years
Hawke’s Bay rolls out its first meatball festival
Claydra Rhodes to Co-Anchor Evening News a KBMT in Texas