How Baseball’s All-Star Game Drove In More Brands

When Major League Baseball’s All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the “Priceless” campaign it built around baseball. Launched during the 1997 World Series, the first “Priceless” ad created by McCann-Erickson focused on what Mastercard payments could buy at the ballpark–then, only at the…
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