November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

International brand thought-leaders heading to NZ for the 2023 Brand Summit

AUCKLAND, Monday: The NZ Marketing Association has launched its 2023 Brand Summit, a “flagship” event, with three international keynote speakers confirmed so far.

Taking the floor for NZ is the incomparable Peter Vegas, co-CCO at FCB, One NZ marketing GM Georgia Mahaffie, and Fonterra global marketing manager Paige Wilkinson.

International speakers include Coca-Cola Singapore’s Matthias Blume, AU-based author Andy Lark, Thinkerbell Sydney’s Adam Ferrier.

More speakers will be announced in the coming weeks.

The programme mixes international thought-leaders with local case studies to showcase innovative brand campaigns and explore the latest trends and challenges for brand marketers.


“It’s an impressive programme … but it’s not cheap!”


The MA says: “You can expect tons of inspiration, insights, opinions, and practical advice as our speakers discuss …

  • Creating brand heat
  • Innovation and disruption
  • Developing high-impact brands
  • Brand purpose and the risk of brand boycotts
  • Maintaining brand legacy
  • Global and local brand launches
  • Reimagining B2B brands”

MediaWorks is the premier sponsor of the summit, DDB Aotearoa is the “coffee sponsor”.

The event will be held on Tuesday 17 October, 9am-5pm, at the Pullman Auckland.

It’s an impressive lineup … but it’s not cheap – tickets cost $ 495+gst (non-members $ 795).


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