May 7, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku and Shopify Partnership Brings Easy Checkout to Streaming TV

Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a first-of-its-kind offering that will let customers purchase products from Shopify merchants through Roku Action Ads. Between the lines Interested customers can press “OK”…
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