December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Orange Draws Praise for Ad Challenging Prejudice Towards Women’s Soccer

A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled “The Compil des Bleues” spotlights the on-field skills of the French…
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