A campaign from telecoms company Orange to promote its sponsorship of the French team in the upcoming 2023 FIFA Women’s World Cup has drawn acclaim for its use of tech to address misogyny in the game. Created by Publicis agency Marcel, the film titled “The Compil des Bleues” spotlights the on-field skills of the French…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs