It’s Barbie’s world, and we’re just living in it. That’s how it feels ahead of the July 21 release of Greta Gerwig’s long-awaited Barbie movie. You wouldn’t be alone in noticing that social media, and life in general, has recently been tinted with a hot pink “Barbiecore” hue. That’s because Mattel’s Barbie marketing team and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off
Raise Communications joins PREKURE in preventative health push
What to Expect From Disney’s Upfront, According to Ad Sales Boss Rita Ferro