November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Converse’s CMO on Building Nearly Half Million Followers on Threads

Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company’s CMO Sejal Shah Miller and her social media team: keep…
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