Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.
The post How The YouTube Scandal Exposes A Double Measurement Failure appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Comic: They’re STILL Here?
Sarah Catran takes over as Head of Digital Audio at NZME
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay