Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.
The post How The YouTube Scandal Exposes A Double Measurement Failure appeared first on AdExchanger.
Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures.
The post How The YouTube Scandal Exposes A Double Measurement Failure appeared first on AdExchanger.