TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations.
The post TV Programmers And Advertisers Are Inching Closer To Their Competitors appeared first on AdExchanger.
More Stories
TikTok in the White House? Karoline Leavitt Says New Media Newsers Can Cover the Trump Administration
Chemistry promotes new creative leads
Hands-Free Living: The Rise of Smart Wearables and AI