TV publishers and brands are paying extra careful attention to what their adversaries are up to. And one opportunity to get data about competitors comes with programmatic integrations.
The post TV Programmers And Advertisers Are Inching Closer To Their Competitors appeared first on AdExchanger.
More Stories
Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent
The Oscars Are the Super Bowl For Brands Targeting Women
The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance [Updated]