The Digital Cafe is the latest new business from media veteran 

AUCKLAND, Today: A new advertising agency plans to offer cut-price creative services to small businesses using artificial intelligence tools, according to a report by Daniel Dunkley in NZME’s BusinessDesk.

Antony Young and Matt McNeil, founders of Wellington media buying agency The Media Lab, have created The Digital Cafe to run largely automated advertising and marketing campaigns for New Zealand small and medium enterprises.

“SMEs can slash some of their advertising costs by 70% using AI.”

Dunkley writes: “The venture, which claims to be the first of its kind in NZ, will use AI programs such as Chat GPT and Midjourney to create and build ad campaigns for small businesses, producing copywriting, websites, digital ads, video and other marketing content.

“Young claims SMEs can slash some of their advertising costs by 70% using AI.”

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