November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Barbie Marketing 101: The Road to Inclusion Doesn’t Happen Overnight

Our world has exploded in pink and Barbiemania has officially taken over. Mattel’s bet that Greta Gerwig’s new film Barbie can help re-energize the 64-year-old brand is paying off: the film sold an estimated $ 155 million in tickets at U.S. theaters. Barbie also collected an additional $ 182 million overseas. And the cherry on top: it…
Adweek Feed