December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Is Now TV—Here’s Why Food and Beverage Brands Should Embrace It

Food and beverage brands have enticed hungry consumers for decades with juicy chicken sandwiches and oven-fresh pizza in TV commercials at dinnertime. It’s classic contextual advertising–matching a product to the context in which the ad will be seen, without much user data in mind. Over the past year, an unlikely new mealtime behemoth has emerged,…
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