November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside Home Depot’s First Activation on Roblox

Figuring out how to show up on a new media channel and speaking authentically to that platform’s audience can feel like a tricky puzzle for most brands. But when The Home Depot entered Roblox in March, cracking that nut was not the first major priority. Instead, the brand was seeking how to best create a…
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