Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.
The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.
The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
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