Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.
The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
Publishers are feeling the ripple effects from MediaMath’s bankruptcy, as SSPs claw back media spend. Plus: Twitter’s rebrand to X.
The post The Big Story: The Downstream Effects Of MediaMath’s Bankruptcy appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index