Mango expands Experiential team

AUCKLAND, Thursday: The Experiential offering at Mango Aotearoa continues to expand, with the team doubling in size over the last year. They now comprise seven producers and a talent manager.

Back for her third stint at Mango is Jessica McColl, who has been appointed group business director.

“Jessica brings with her an incredible wealth of experience, amazing creative ability and the best black book in the market,” Mango managing partner and head of experiential Brianna Elder says.

“The Mango Experiential team is supported by group ECD Matty Burton and Strategy director Jack Murphy, along with an internal content creation team spanning digital, design and technical expertise.

“Tasting is no longer believing, there are layers of messaging and emotional connection in everything we do.”

“We have an incredible team of producers that can make any idea a reality, and we’ve partnered that expertise with more creative firepower, pointy insights and content creation that significantly expands the reach of our physical executions into the digital space, she said.

“As our clients diversify their experiential needs, we’re delivering differently too. We’re seeing a shift away from product-led experiences to a dual need for product and brand in all executions.

“Tasting is no longer believing, there are layers of messaging and emotional connection in everything we do.

“The team’s expansion is reflective of continued growth with existing clients including McDonald’s, Samsung, Lion, The Warehouse, American Express and Booking.com, along with new clients including Tonkin + Taylor and Aktive.”

Mango Aotearoa MD Sean Brown said the agency is excited to see growth in both its experiential offering and client list, which he describes as “the best in New Zealand”.