Raydar welcomes Tony Clewett as head of creative

AUCKLAND, Today: Respected (and highly awarded) creative Tony Clewett is to join specialist retail and shopper communications agency Raydar as head of creative.

Raydar MD Kristyna Hotchin said: “With 25 years’ experience in helping build brands in Aotearoa and the United Kingdom, Tony brings a wealth of knowledge that will help cement Raydar’s ability to effectively influence choice amongst shoppers.

“Most recently leading the creative offering as CCO for Federation and, before that, FCB NZ (Auckland and Wellington), Tony has been instrumental in securing highly coveted awards, including a double-first for both Creative and Effectiveness in NZ Agency of the Year in 2019 for FCB NZ.

“We’re ecstatic with the hire of Tony, whose exceptional work is respected across the industry, receiving more than 100 awards throughout his career; and while we’ve solidified our expertise with a slew of awards and recognition for sharp creative ourselves, we know Tony will come in and just take it to the next level.

“We’re ecstatic with the hire of Tony, whose exceptional work is respected across the industry.”

“Tony will be working across all of Raydar’s key accounts from dairy, confectionery, snack foods to beverages and more; uncovering new insights that create intelligent work and creatively shake up the world of shopper.”

Clewett said: “Raydar has been doing some incredible work in the shopper marketing space over the years.

“The team has a real appetite for experimenting across technology and creative insights, which I look forward to delving into and developing further as we set new heights for creative shopper marketing in Aotearoa.”

His position as head of creative at Raydar is effective immediately.

About Raydar
Raydar is a specialist shopper and retail communications agency that uses shopper insight, smart creative and award-winning design to influence choice with shoppers. Their work is powered by extensive in-house audience insight capability to drive smarter outcomes for their clients. Located at 100 College Hill Road, Auckland.

• raydar.co.nz