The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns....
Month: July 2023
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global...
A user-first approach to design and development has transformed the Hamilton City Council’s website, providing exceptionally intuitive, fast, and secure...
Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which...
Our client is a multinational agency, with offices in Auckland and Wellington. They are famous for producing hard-hitting, effective work...
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Overconsumed The 80/20 rule stating that relatively few...
AUCKLAND, Today: Indy digital marketing agency Pure SEO is taking a step into the future of AI-integrated digital marketing with...
Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping...
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led...