Third-party data companies have a bad rap lately, especially in Europe. But to be a successful programmatic player requires serious...
Month: July 2023
//www.youtube.com/watch?v=yBQN0PEFnWk AUCKLAND, Today: Coca-Cola AUNZ has unveiled its FIFA Women’s World Cup 2023 campaign Believing is Magic. The AU-created campaign...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better...
//www.youtube.com/watch?v=GtepK7WuZoE SYDNEY, Today: Visa has launched a new integrated campaign across Australia and New Zealand via Saatchi & Saatchi Australia,...
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel...
When will Meta monetize Threads, its new text-based app? Too soon to say, according to Alvin Bowles, Meta’s new sales...
Marketing sustainability leaders, GoodSense, has welcomed Chantelle Conroy (Te Ātiawa-Taranaki) to the team. Conroy is a skilled communications pro and content...
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The True Ad Tech Tax Expedia rolled out...
Business consultancy firm, Attain and leading shopper marketing agency Energi are partnering in a move to guide clients through the...