TBWA/NZ promotes David Parkinson to Managing Director Digital Arts Network

TBWA\NZ has announced the promotion of David Parkinson to Managing Director of DAN (Digital Arts Network). 

Under Parkinson’s leadership DAN has experienced a period of exponential growth, operating beyond borders for some of the world’s biggest brands, including Starbucks, Discover Card, US insurance company Polly and My Car in Australia. Locally Parkinson has been integral to TBWA\NZ Group’s end-to-end experience offering, for partners like The Fono, ANZ Bank NZ and Southern Cross. 

Catherine Harris, TBWA\NZ’s CEO says: “Dave has done an exceptional job leading this next phase for DAN. He has built a team of world class experts working locally and globally and broadened the DAN offering to include consulting, innovation sprints, design, CX and end-to-end digital. He is also working on the Group’s offering that brings experience design into the heart of brands. DAN is also now the TBWA\Worldwide center of excellence for innovation and experience design. Dave is an awesome leader to work with and we are excited for this next phase”.

Shane Bradnick, TBWA\NZ’s Chief Creative Officer says: “Parko is an absolute legend. Smart, funny and a genuinely lovely man, loved by all in the TBWA\NZ Group and client partners alike. I would like to just say a massive thank you to Dave for all his amazing efforts so far and we’re really looking  forward to the next chapter as he takes on the MD role.”

Parkinson says: “It has been awesome coming into an industry filled with such strategic and creative thinkers. The exciting part of all of this is where to next? The pandemic fundamentally changed the way we work with local and global brands, and has grown our horizons beyond anything we’d previously imagined.”

Looking forward Parkinson will be leading increased investment in the TBWA\NEXT offering, which is designed to disrupt the future of brand experiences by looking at how emerging innovations can drive growth for clients. NEXT connects the TBWA\NZ team with some of the most talented and innovative minds in the TBWA global network, including Global Chief Innovation Officer 
Luke Eid.

“It’s all about helping our clients, here and overseas, keep up with the pace of change, putting customers at the heart of their strategies and leveraging technology so businesses can achieve a greater share of the future. The work our team is doing is cutting edge and that is what brands need to succeed in a rapidly changing world.” 

The post TBWA/NZ promotes David Parkinson to Managing Director Digital Arts Network appeared first on stoppress.co.nz.

stoppress.co.nz