Special Wellington-led collective partners with Sport NZ

Special Wellington has partnered with Sport NZ in a consortium with MBM (Media) and All is for All (Disability Consultants). 

The consortium have been appointed as Sport NZ’s primary integrated marketing services agency in a competitive pitch process that focussed on the continuation of the #itsmymove campaign aligned to the Government’s strategy to grow the value, visibility and participation of women and girls in sport. 

Sport NZ is the crown agency responsible for promoting and supporting quality experiences in play, active recreation and sport. Its purpose is to contribute to the wellbeing of everybody in Aotearoa New Zealand by working in partnership with physical activity organisations nationwide.  

Bethany Omeri, Head of Strategy at Special Wellington, expressed her enthusiasm about the partnership, saying: “We are thrilled to have the opportunity to work with Sport NZ in building a more equitable and inclusive Aotearoa.

“Our Wellington office’s capabilities, combined with our commitment to making a positive impact, make us well-suited for this important endeavour. We are proud to collaborate with our inspiring partners in driving meaningful change,” she says.  

The competitive pitch process highlighted the unique approach of Special, MBM and All is for All. 

Kate Thirkell, Manager of Group Brand and Marketing at Sport NZ, says: “The consortium – led by Special Wellington, alongside MBM and All is for All – has brought together all-important capability in a number of areas including diversity, equity and inclusion.

“We felt the team understood what was important to us and our work in improving experiences for young women in physical activity, which is the focus of #itsmymove. We are excited to see the campaign work evolve into the future with many and diverse voices at the table.”

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