December 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

You’re Watching Football Wrong, According to NFL Star Travis Kelce

NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV’s brand strategy platform “TV Without Compromise,” the Kansas City Chiefs tight end and Super Bowl winner gets overly direct, telling viewers they’re watching football all wrong. Through a series of spots, Kelce roasts fans for…
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