Aged care crisis highlighted in new campaign via Chemistry and Anthem

Aotearoa’s aged care crisis is being highlighted through a new campaign via Chemistry and Anthem for the Aged Care Association.

The campaign shines a light on a grim future for our ageing population and whānau, showing how a broken funding system will impact both seniors and the entire country.

“With the number of Kiwis aged 80+ set to triple by 2040 and resources to support them declining, we’re going to see an increase in overworked doctors and nurses, older Kiwis with nowhere to go, parents having to care for their parents at home and longer wait times in public hospitals,” says Liz Robinson, of the Aged Care Association.

“This is the domino effect we’re aiming to highlight through our latest campaign; it’s a plea for politicians to wake up and face the crisis that’s set to affect us all.

“Chemistry and Anthem have taken a serious issue and created a powerful and emotive narrative that will resonate with our audiences. Their work has exceeded our expectations.”

The ‘Domino Effect’ campaign goes live this week across TV, VOD, OOH, digital, social, radio and DM, with Anthem running an aligned Government Relations and PR campaign simultaneously.

“Working alongside Anthem to spread awareness about this crisis, we’re hoping to mount pressure on the Government so they prioritise the sector and adopt a more sustainable funding model, bringing about meaningful change for the future of all Kiwis,” says Monique Bedford, Senior Business Manager at Chemistry.

“Every now and then, you work on something that grabs you and becomes more than just a job. After meeting some of those affected by the crisis, this fast became one of those jobs. It’s heartbreaking to see what’s going on within the sector – and it’s a privilege to help shed some light on the issue and hopefully rattle some cages at the top,” says Creative Directors, Matt Watts and Sarah Chernishov.

CREDITS:

CLIENT – AGED CARE ASSOCIATION

COMMUNICATIONS AND ENGAGEMENT – LIZ ROBINSON 

AGENCY – CHEMISTRY

DIRECTOR – JOSEPH SILK

EXECUTIVE CREATIVE DIRECTOR – SUSAN YOUNG

CREATIVE DIRECTOR – MATT WATTS & SARAH CHERNISHOV

SENIOR BUSINESS MANAGER – MONIQUE BEDFORD

BUSINESS DIRECTOR / PRODUCER – KIMBERLEY WARREN

SENIOR DESIGNER – COURTNEY TREMEWAN & DARRYL DUSTAN

MEDIA MANAGER – DIANE BESIM

ANTHEM – PR / GR

EXECUTIVE DIRECTOR – SARAH GEEL

GOVERNMENT RELATIONS – JO WILLS

PRODUCTION – CORNER STORE

DIRECTOR – JAMES SOLOMON

PRODUCER – EVA TREBILCO & LARA MARSHALL

PHOTOGRAPHER – FRASER CLEMENTS

GAFFER – KARL SAUNDERS

MUA – JODI BLACKWOOD

PRODUCTION DESIGNER – TANE JARRETT

EDITOR – MARCUS BRILL

MOTION GRAPHIC ARTIST – LEON SENF

The post Aged care crisis highlighted in new campaign via Chemistry and Anthem appeared first on stoppress.co.nz.

stoppress.co.nz