December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: Netflix Closes First Upfront, Doubles Ad Tier Monthly Active Users to 10 Million

Netflix is officially crossing the upfront finish line for the first time. Adweek has exclusively learned the company has closed its first upfront and doubled its monthly active users globally to more than 10 million ad tier users. In May, the company announced its ad tier had nearly 5 million global monthly active users. For…
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