Last year, cat food brand Fancy Feast hosted a restaurant pop-up called Gatto Bianco, where people could eat like their feline companions. After garnering buzz among cat lovers, the brand’s marketing team faced a daunting challenge. “How are we gonna top that for 2023,” recalled senior brand manager Amanda Zaydman. Its answer: in celebration of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most