FizzyPop & Hawke’s Bay Airport welcome Sunair – connecting Napier, Wairoa, and Gisborne

NAPIER, Tuesday: Hawke’s Bay-based full-service agency FizzyPop, in collaboration with Hawke’s Bay Airport, has unveiled an ad campaign for the launch of Sunair’s East Coast Connector service, providing daily connections between Napier, Wairoa, and Gisborne, Monday through Friday.

FizzyPop director Tom Young said: “In response to the notorious challenges of State Highway 2, worsened by Cyclone Gabrielle, which increased travel times to an average of over three hours, Sunair’s East Coast Connector service presents a reliable and safe alternative.”

“The partnership sees FizzyPop deliver creative, media planning and buying services to assist in the launch of the Sunair East Coast connector service. 

“The innovative media strategy combines traditional advertising placements including 30-second radio spots, YouTube pre-rolls, static and animated billboard placements, print, animated banners, and search advertising – supported with an innovative integrated marketing event brokered with NZME.”

The event saw The Hits Hawke’s Bay presenter Adam Green take part in a “Roadless Roadie” day trip – taking the Sunair flight to Gisborne while making live updates to his co-host Meghan Banks, as well as organic social media updates.

“We’re excited to introduce an additional airline service to Hawke’s Bay – and working with an agency that understands how to use creative and media together to drive ticket sales.”.

The regional activity is complemented by adlibbed placements from national breakfast presenters Jono & Ben as well as competition activations and owned social media updates.

Tom Young: “It’s just great being part of a good news story like a new airline coming to Hawke’s Bay and obviously we love demonstrating that there are full-services agencies here in Hawke’s Bay that can produce innovative creative and media campaigns that deliver tangible results.”

Clare Hollings, marketing & communications lead at Hawke’s Bay Airport, said: “FizzyPop came up with outstanding creative concepts that have translated into an exceptional campaign that works in all mediums.

“We’re really excited to introduce an additional airline service in Sunair to Hawke’s Bay, and working with an agency that understands how to use creative and media together to drive ticket sales has been a real pleasure.”

Iain Urquhart, Media Director at FizzyPop, also expressed excitement about the collaboration, adding, “We love working with clients where we get to flex our media and creative know-how. It means that we can produce interesting and unique ways of talking to our audiences, as well as overlay our econometric models to accurately forecast ticket sales and ultimately satisfy cost per acquisition targets.”

CREDITS

Client: Hawke’s Bay Airport
Marketing & Communications Lead: Clare Hollings
Agency: FizzyPop
Director: Tom Young
Creative Director: Erik Hay
Media Director: Iain Urquhart
Junior Art Director: Amy Hughes
Digital Campaign Manager: Pia Silagan
Motion Graphics Designer: Jeff Park

• Sunair – sunair.co.nz
• FizzyPop – fizzypop.nz
• Hawke’s Bay Airport – hawkesbay-airport.co.nz