Mazda drives emotions with new campaign via The Monkeys Aotearoa

To celebrate the arrival of two new generation Mazda SUVs, the CX-60 and the CX-90, Mazda New Zealand’s new brand platform is driving a range of human emotions.

Created by The Monkeys Aotearoa, part of Accenture Song, You get more in a Mazda explores desire and triumphant happiness right through to jealousy and righteous anger in order to tell Kiwis about the reasons why they should want a Mazda.

Directed by Derin Seale at FINCH, the campaign films will be supported by OOH, print, digital and social. The work will continue to launch other Mazda models over the coming years.

Mazda New Zealand General Manager – Marketing, Terrianne Brown, says: “You get more in a Mazda is literally true. You get more features, better craftsmanship, design and a market-leading service plan. But it’s also emotionally compelling. We’ve had a lot of fun bringing honest emotions to life and charting a course different from the typical car ad.”

The Monkeys Aotearoa Chief Creative Office Damon Stapelton adds: “Jealous glances from your neighbours, respect from your friends and the excitement you feel when you’re behind the wheel are all heightened and explored to get Mazda top of mind with Kiwis keen to make a smart choice and to justify that decision with their friends.”

The brand platform is the first work to launch from The Monkeys Aotearoa after winning Mazda New Zealand in March 2023.

Watch Mazda New Zealand’s You Get More in a Mazda campaign films here:

Campaign Credits:

Client: Mazda

Managing Director: David Hodge

General Manager – Marketing: Terrianne Brown

Creative Agency: The Monkeys Aotearoa, part of Accenture Song

Chief Creative Officer: Damon Stapleton

Chief Business Officer: Storm Day

Creative Director: Christie Cooper

Creative Director: James Conner

Junior Art Director: Susannah O’hUadhaigh

Junior Copywriter: Arron Sharma

Head of Integrated Production: Rosie Grayson

Integrated Producer: Callum Crabb

Design Lead: Lorenz Perry

Senior Finished Artist: Lisa Stowers

Studio Designer: Vivian Heng

Planning Director: Craig McLeod

Business Director: Michael Doolan

Business Manager: Jackson Edgecombe

Media Agency: MBM

Client Service Director: Deborah Brown

Group Business Director: Hilary Lill

Production Company: FINCH

Director: Derin Seale

Producer: Jimena Murray

Managing Director: Corey Esse

Executive Producer: Rebekah ‘Bex’ Kelly

Cinematographer: Gin Loane

Production Designer: Jon Lithgow

Costume Designer: Kristin Seth

Editor: Julian Currin

Casting: Kate McGill

Colourist: Pete Ritchie

VFX: Creature Post

Audio Post: Liquid Studios

Original Music: Peter van der Fluit

Sound Design: Craig Matuschka

Retouching: Sixtyfour

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