Initiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy Employees

When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an “interesting time” to assume the role, she mused. The agency had just secured the T-Mobile business–a $ 1.2 billion account. Amid the “great resignation,” Initiative retained a surprising number of its employees. But as new business came in, many employees…
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