Clemenger names Clint Bratton for Proximity MD role

AUCKLAND, Wednesday: Clemenger Group has appointed marketing executive Clint Bratton as managing director of Proximity NZ, following a competitive international search for an experienced agency leader.

Clemenger Group NZ ceo Strahan Wallis said: “Clint’s expertise in leveraging data and technology to forge stronger connections between customers and brands has earned him recognition as a visionary in the industry.

“With a remarkable 25-year career in agency leadership roles, he brings a wealth of experience, insights and creativity back to his roots in New Zealand.

“Clint previously worked at Proximity and played a significant role in crafting legendary campaigns that shaped the agency’s success in the early 2000s – I know because I was a client at the time!

“Clint is a world-class agency leader and his colleagues and clients absolutely rave about him – we’re thrilled to welcome him back to lead Proximity into its future.

Bratton said: “It’s a privilege to return to New Zealand and take the helm of Proximity, an agency I deeply respect and cherish.

“It’s a privilege to return to NZ and take the helm of an agency I respect.”

CEO exits
The appointment comes as Proximity ceo Chris Pescott is set to farewell the firm after three years at the helm, during which time he bought together .99 and Just1 under one brand at Proximity.

Strahan also praised Prescott for his leadership: “Chris has brought strong leadership and a growth mindset to Proximity and its clients which has supported its transformation over the last few years.

“We wish him all the best in the next stage of his career. He also bought us Perceptive, the data, research and insights company that he founded 19 years ago – so this is indeed a significant step for him, and we are grateful to Chris for his leadership and contribution over many years.”

“Chris will remain an advisor to the group and is supporting the leadership transition over coming weeks.”

Ex-Track DDB AU
Clint Bratton will join Proximity from September after vacating his post as national managing director at Track DDB. Prior to this, he was GM at Digitas Affinity ID, following the acquisition of his own firm, Plus Marketing Australia, which he founded in 2007.

About Proximity
A next-generation creative services agency hardwired for finding and delivering the growth that’s hard to find. Proximity is a “whole customer journey” agency – that helps clients get closer to people. Proximity is an agency that uses data, creativity and technology to deliver connected customer experiences.

• proximity.co.nz