To make sense of changes to mobile campaign reporting, marketers need to understand postbacks – the most essential element of mobile attribution.
The post AdExplainer: What Are Mobile Postbacks, And How Are They Used? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
EXCLUSIVE: Most Americans Don’t Care If TikTok Shuts Down
Trump Grants TikTok a Second 75-Day Extension, Pushing Deadline to Mid-June
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys