Special crowned ‘Agency Network of the Year’ at AWARD Awards

Special, a New Zealand founded independent agency, has been named ‘Agency Network of the Year’ at the 44th AWARD Awards held in Sydney last week.

Previously this accolade has typically been reserved for large multinational networks, however Special
has now expanded its reach to surpass many others, with every single one of its offices being honoured with pencils – Auckland, Sydney, Melbourne, and Wellington, the latter of which won two in its inaugural year. This is the first time an independent has won the title.

all together Special took out 11 Gold, five Silver, and nine Bronze across a range of clients including Partners Life, Kathmandu, Contact Energy, Virgin Australia, Uber Eats, Wellington City Mission and Hell Pizza.

This success meant Special NZ was awarded the most Gold’s awarded to any agency with seven across The Last Performance and Summer Never Sleeps. 

“Our goal when we started was to do things differently, create a new agency model that was multi-disciplined, open, collaborative, and without the siloes that get in the way of great work,” says Tony Bradbourne, Founder of Special.

“Always in the service of effectiveness, achieved by the world’s best strategic and creative thinking. Work and results that truly live up to our name. I’m not sure we ever dreamed of becoming a network! But then here we are… four world class offices in the NZ and AUS region alone, all producing world-class results. So I guess we’ll just have to get used to the word.

“A massive thanks to all of our incredible clients we work with every day, and to our collaborators and production friends and partners. It takes a huge amount of work from everyone to have this many campaigns recognised,” he says.

AWARD Chair Cam Blackley says the AWARD Awards consistently showcase “creativity that punches well above its weight”. 

“A big congratulations to all those that picked up gold today and a massive shout out to everyone who won a silver or bronze during our virtual announcements.

“I’d like to thank our jury president David Kolbusz, all the jury chairs and our team of judges who devote a huge amount of time freely to the significant task of handing out the industry’s most coveted creative metal,” he says.

For the full list of winners at the 44th AWARD Awards visit: https://awardonline.com/news/44th-award-awards-winners-announced

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