November 2, 2024

Programmatic

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Chemistry + MetroEXP move to architecturally designed premises in historic Gasworks complex 

AUCKLAND, Today: After 10 years in Westhaven, indie agency Chemistry and its sister agency MetroEXP have moved into a bespoke, designed space at 20 Beaumont Street on the historic site of the old Auckland Gasworks building.

Founding Director Joseph Silk said: “It’s a move aimed to accommodate the growth of the last few years.

“It was hard to find a replacement for our old place at Pier 21, with its iconic views of the harbour. So much of the agency’s history was made there, and we leave it with only good memories.

“But we were outgrowing the place so when 20 Beaumont came on to the market we jumped at the opportunity.”


“We now have a space where we can leverage our joined-up thinking approach across our business units seamlessly.”


Located at Level 1, 20 Beaumont Street, the space has been custom-designed for the agency by Townsend Architects to create a modern, open plan environment for creative collaboration, while still retaining the building’s historic features.

Joint ECDs/founding partners Patrick Murphy and Susan Young said: “This new space signals our ongoing commitment to a workspace where everyone can come together to create outstanding results for our clients.

“For 10 years we have been on a mission to champion the power of Brand response strategic thinking fused with world class creativity, social innovation and channel planning to help solve our clients’ business problems. We now have a space where we can leverage our joined-up thinking approach across our many business units seamlessly.”

About Chemistry
Chemistry is an independent brand response agency that works with Jaguar Land Rover, State, AMI, NZI, Samsung, Caltex and MTF Finance.

About MetroEXP
MetroEXP is an executional agency specialising in branding, design, production, activations and content creation.


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