Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they’re also proving as popular in the metaverse as they are in the real world. The brand is running an activation within Roblox’s restaurant simulation game, Restaurant Tycoon 2, from Aug. 22 to Sept. 5. Since the launch, players…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024